Comparison
Colly AI vs DMLY
Colly AI is an AI sales assistant for Nigerian businesses, billed in Naira: plans start at ₦15,000 per month, AI replies cost 5 credits (1 credit = ₦1) and no CAC certificate is needed on Telegram, Discord or Web Chat. DMLY is a social DM automation tool for Instagram and Facebook inboxes.
Last reviewed October 2026. Colly AI prices come from our pricing page; competitor details come from their public websites.
| Feature | Colly AIBuilt for Nigerian SMEs | DMLY |
|---|---|---|
| Zero CAC requirement | No CAC certificate to start: Telegram, Discord and Web Chat need no Meta review. WhatsApp is the exception — Meta requires verification, so Colly onboards it from a manual waitlist. | No CAC certificate to start, but a foreign card and USD billing usually are. |
| Naira credit economy vs USD subscription | Naira credit economy: 1 credit = ₦1, 5 credits per AI reply and plans from ₦15,000/month, billed through Paystack. No USD card and no exchange-rate surprises. | Billed in USD, so the Naira cost moves with the exchange rate whenever you pay. |
| Jiji marketplace sync | Imports a Jiji shop from the seller URL or username, then re-syncs prices and stock whenever you run a sync. | No Jiji catalogue sync advertised. |
| Pidgin and voice-note support | Replies in English or Nigerian Pidgin — the tone is a setting — and an inbound voice note is transcribed before the assistant answers it from your catalogue. | Replies are scripted inside the social inbox; Pidgin tone and voice-note handling are not advertised. |
| Telegram and Web Chat support | Telegram, Discord and Web Chat are self-serve and live in minutes, sharing one credit balance. | Instagram and Facebook DMs by design; Telegram and an embeddable web widget are not advertised. |
| Native AI vs human inbox | Native AI on every plan: it replies in seconds, quotes your catalogue, negotiates down to your floor price and hands the chat to you the moment a human is needed. | Template and automation flows in the social inbox; how much of a reply is generative AI varies by plan. |
Competitor details come from their public websites and were last reviewed in October 2026. Check with the vendor before you buy, and note that Colly is not affiliated with any tool listed here.
Where DMLY fits
DMLY automates direct-message replies on Instagram and Facebook, aimed at shops whose enquiries arrive in those inboxes.
- Best for. Businesses whose sales happen almost entirely inside Instagram and Facebook direct messages.
- Pricing model. A USD-denominated subscription, tiered by inbox volume.
Why Nigerian businesses pick Colly AI instead
Colly answers in the channels Nigerian shops already run — Telegram, Discord and Web Chat — with catalogue prices, Pidgin and Naira billing.
- Start today, no paperwork. Telegram, Discord and Web Chat go live in minutes with no CAC certificate and no Meta review. WhatsApp — the one channel that does need Meta verification — is onboarded from a manual waitlist.
- One Naira price list. Plans, top-ups and AI replies are all priced in Naira through Paystack, so a Lagos shop never has to explain a dollar charge to its accountant.
- Catalogue, not memory. Every product question hits your catalogue, and a Jiji shop can be imported and re-synced instead of retyped.