Comparison
Colly AI vs Zella AI
Colly AI is an AI sales assistant for Nigerian businesses, billed in Naira: plans start at ₦15,000 per month, AI replies cost 5 credits (1 credit = ₦1) and no CAC certificate is needed on Telegram, Discord or Web Chat. Zella AI is a WhatsApp and Instagram automation assistant for Nigerian online sellers.
Last reviewed October 2026. Colly AI prices come from our pricing page; competitor details come from their public websites.
| Feature | Colly AIBuilt for Nigerian SMEs | Zella AI |
|---|---|---|
| Zero CAC requirement | No CAC certificate to start: Telegram, Discord and Web Chat need no Meta review. WhatsApp is the exception — Meta requires verification, so Colly onboards it from a manual waitlist. | Yes on WhatsApp: Meta's business channel needs verification, and in Nigeria that means a CAC certificate before the number goes live. |
| Naira credit economy vs USD subscription | Naira credit economy: 1 credit = ₦1, 5 credits per AI reply and plans from ₦15,000/month, billed through Paystack. No USD card and no exchange-rate surprises. | Advertised as a Naira monthly subscription priced by volume rather than per reply, so a busy week costs more than a quiet one. |
| Jiji marketplace sync | Imports a Jiji shop from the seller URL or username, then re-syncs prices and stock whenever you run a sync. | No Jiji catalogue import advertised; products are entered inside the tool. |
| Pidgin and voice-note support | Replies in English or Nigerian Pidgin — the tone is a setting — and an inbound voice note is transcribed before the assistant answers it from your catalogue. | Replies follow the automations you set up; Pidgin tone and voice-note transcription are not advertised as features. |
| Telegram and Web Chat support | Telegram, Discord and Web Chat are self-serve and live in minutes, sharing one credit balance. | WhatsApp and Instagram by design; Telegram and an embeddable web widget are not advertised. |
| Native AI vs human inbox | Native AI on every plan: it replies in seconds, quotes your catalogue, negotiates down to your floor price and hands the chat to you the moment a human is needed. | Flow-based auto-replies, with AI assistance depending on the plan; answers stay inside the flows you wrote. |
Competitor details come from their public websites and were last reviewed in October 2026. Check with the vendor before you buy, and note that Colly is not affiliated with any tool listed here.
Where Zella AI fits
Zella AI answers Instagram and WhatsApp enquiries automatically, positioned around social-commerce sellers who sell straight from their DMs.
- Best for. Sellers whose whole funnel runs through Instagram DMs and a WhatsApp catalogue.
- Pricing model. A monthly subscription advertised in Naira and priced by message or contact volume.
Why Nigerian businesses pick Colly AI instead
Colly starts on Telegram, Discord or Web Chat with no CAC certificate, and every product answer comes from your live catalogue rather than a flow you wrote by hand.
- Start today, no paperwork. Telegram, Discord and Web Chat go live in minutes with no CAC certificate and no Meta review. WhatsApp — the one channel that does need Meta verification — is onboarded from a manual waitlist.
- One Naira price list. Plans, top-ups and AI replies are all priced in Naira through Paystack, so a Lagos shop never has to explain a dollar charge to its accountant.
- Catalogue, not memory. Every product question hits your catalogue, and a Jiji shop can be imported and re-synced instead of retyped.